How do you make a $500,000 media buy work like a million bucks? That’s the world Dennis lives in, made even more challenging by emerging media channels competing for eyeballs and budgets. As negotiator-in-chief, he’s the one leveraging the spend and generally making clients darn glad he’s around to make sense of it all. Proactive, analytical and personable, Dennis lays out plans with crystal-clear logic and confidence, knowing media partners will not only back him up, but routinely exceed expectations. When value-added opportunities arise, Dennis isn’t just on their radar – he’s on speed dial. Water sports, bicycling and a great Florida climate go a long way toward balancing out the demands of Dennis’ job. On off days, he trades his hot seat for a jet ski.